Many business owners are still doubtful about whether or not they will work with a PPC agency. Well, if you want your business to get the exposure it deserves, you should. Why? Because they can help you create high-quality, targeted campaigns that are crucial to success in this competitive marketplace.
When it comes to PPC advertising, there is no one-size-fits-all answer to the question of how much you should pay a PPC agency. The amount depends on several factors, including your budget, your goals, and the agency's fees. That is why it is vital to have your research and know what they can do for your company.
Here, I will give you an overview of how PPC agencies like us help companies with their businesses, various PPC pricing models, and the rates that Digital Ads offer. The goal of this guide is to help you decide and assess if it is worth it or not.
What Does A PPC Agency Do?
A PPC agency is a company with a team of professionals that specializes in online advertising. We may offer different services, but our primary goal is to help businesses get the most out of their PPC campaigns. It includes developing strategies to target the right keywords, designing compelling ad copy, and managing bids and budgets.
A good PPC agency will also provide ongoing reporting and analysis to assist clients in tracking and improving their results over time. By employing advanced PPC tools such as Google Analytics, Google Ads, Facebook Manager, and Bing Webmaster, we can better gather, monitor, and assess data to optimize remarketing campaigns and boost conversion rates.
PPC Agency Pricing Models
Not all PPC agencies use the same contract types. So, to avoid confusion dealing with them later on, let me enumerate the common pricing models you might encounter.
1. Percentage of Ad Spend
The Percentage of Ad Spend is a contract type where the service provider charges a percentage of the client’s total advertising budget as their fee. For example, if a client has a monthly ad spend of $10,000 and the agency charges a 10% PAS, then the agency's fee would be $1,000/month.
There are a few advantages to using the PAS pricing model. First, it aligns the interests of the agency with the client, as the agency will only make money if the client spends money on advertising. Second, it can provide predictability for the client’s advertising budget. And third, it can be a simple way to calculate the fee for the agency’s services.
2. Performance-Based Rate
The performance-based rate is a pricing model where the advertiser pays the agency based on the number of conversions. If the advertiser doesn't get any conversions, they don't have to pay for anything. This means that agencies are incentivized to provide only high-quality work and make sure that their clients get results.
3. Flat Rate
The Flat Rate is the model where the agency charges a fixed fee for their PPC management services, regardless of the number of hours they spend on your account. It is usually used by smaller agencies or freelancers who do not have enough experience to charge a higher rate. However, it can be expensive if you need more hours than expected and there are no discounts available.
4. Hourly Rate
The Hourly rate is where the agency charges its partners for their services rendered per hour. It is used by larger agencies who have more experience and can offer better value to their clients by offering discounts or negotiating lower rates with vendors.
Digital Ads PPC Services Rates
We are an agency composed of PPC experts who prides themselves on excellent service and outstanding results. We implement the Percentage on Ad Spend pricing model. If you are interested in our plans, keep reading.
Starter Plan
The Starter Plan is ideal for small businesses. For $750 a month, you can avail the following services:
- $900 – $5,000/month ad spend (paid to networks)
- Click fraud protection
- Monthly performance reporting
- Dedicated support team
- 12 months money-back guarantee
Advance Plan
The Advance Plan is best for small to medium businesses. For 15% of ad spend per month, you will get the following service:
- $5,000 – $25,000 / month ad spend (paid to networks)
- Superior click fraud protection
- Monthly performance reporting
- Dedicated support team
- 12 months money-back guarantee
Pro Plan
The Pro Plan is perfect for medium to large businesses. For 12% of ad spend per month, you will benefit from the following service:
- $25,000 – $50,000/month ad spend (paid to networks)
- Superior click fraud protection
- Monthly performance reporting
- Dedicated account manager
- 12 months money-back guarantee
But wait. There’s more! This July, we decided to have a special promo for all our offers. So this is the best time to start working with us. You can avail of the Starter plan today for $500, our Advance plan for 10% of ad spend per month, and our Pro plan for 8% of ad spend per month.
Check it out here: https://digitalads.io/pricing-offer
Final Thoughts
There is no easy answer to how much you should invest in a PPC agency. The amount you invest will depend on your budget, goals, and the size and scope of your project. But one thing is for sure a good PPC agency will work with you to develop a campaign that fits your needs and budget.
Why look elsewhere if you already have us? Send us a message now, and let's make a good deal for both of us. Wait no longer. Let’s get started!