One mistake that I notice nowadays is that some advertisers expect too much from Google Ads. Don’t get me wrong, Google Ads is a great marketing platform that we can use when advertising to people. But, one thing that I would like to point out is that it is not the only key to our business success.
Tools are essential in running a business, but strategy is the fundamental component to meet your goals. Let’s put it in this logic: A machine will not work correctly unless a skilled operator runs it. The same logic applies to digital marketing.
I want to share my thoughts on how I view Google Ads as an effective advertising tool but should not solely rely on it, and the PPC advertising hacks with Google Ads to reach your ideal customers.
Let’s define Google Ads!
Google Ads, formerly known as Google Adwords, is a paid advertising platform that allows you to display your business products or services upfront of active users’ searches in Google search and other marketing channels and turn them into potential customers. It is flexible to more or less any advertising budget. You can adjust or pause your monthly budget, or daily budget, anytime.
Moreover, it lets you control your ad goals. It can be an efficient tool to use if you aim to drive website traffic, get more phone calls or increase your store visits. You can also set a target audience locally or globally, like demographic targeting, to help you reach the right people and increase conversion rates.
Google Ads offers various campaign types:
- Search Ads Campaign – shows as a text ad on Google search network results.
- Shopping Campaign – a visual platform that shows ads with images on organic search results. It can also appear in Google Shopping.
- Display Ad Campaign – set out ads on Google Display Network, Google Merchant Center, and Google Partners websites.
- Video Campaign – display ads in front of YouTube videos.
- App Campaign – show ads on various advertising platforms to promote your mobile application.
Also, it provides reports, analytics, insights, and recommendations that you can use to optimize your ads and manage your advertising costs. It has amazing features like attribution models and conversion tracking to help you understand your business ad/campaign performance and consumer behavior.
Why should we not solely rely on Google Ads?
With the definition we have for Google Ads, I guess it is safe to say that it is a must-have tool in digital marketing. But one thing that we need to remember is that for an ad or campaign to be successful and income-generating, it needs to have a “brain.” And that brain is the sales strategy team.
Without a sales strategy team, it would be challenging for advertisers to utilize Google Ads as a sales platform. I labeled them the “brain” since they will serve as the “skilled operator” who will understand and analyze what Google Ads present to optimize ads or campaigns to be successful. Their expertise towards how your ads will interact with the users and convince them to convert is essential in your marketing scheme.
Google Ads could never replace the proficiency of a sales strategy team in online advertising. But both can work together to come up with impactful and profitable campaigns. It is the goal that all advertisers want to achieve.
PPC Advertising Hacks with Google Ads (With Sales Expert!)
If you are utilizing Google Ads as your advertising platform but your ad is not making a return, here are some hints and tips that you can share with your sales strategy team so you can reach your PPC campaign objective and have a better digital advertising strategy.
- Keyword optimization and relevant content.
You need to make sure that your target keywords and content match to keep your relevance to your prospective customers. Avoid using irrelevant keywords on your digital ad campaign since it could affect your relevance to your audience, and ranking in Google and other advertising channels. You can utilize the Google Keyword Planner tool to develop competitive keywords, relevant keywords, and right keyword phrases.
- Build up your Quality Score.
It is based on the click-through rate (CTR) and the relevance of your keywords and content with your ads. The higher your quality score, the better your placements in search networks.
- Improve your landing page.
You need to make sure that your landing page should give the user a seamless experience. Yes, optimizing your ads is important, but the encounter after the ad click is also significant for conversions or sales.
- Use smart ads bidding strategies
You can utilize Google’s automated bidding or manual bidding strategies so you can adequately allocate your campaign budget. The goal is to spend less and gain more.
If these recommendations are followed and executed properly by the right people, high chances are, your business is in a good state.
Conclusion
With proper utilization, I can say that Google Ads is not just an online advertising platform but a sales platform. It can function more than it can offer if you invest in the right sales experts. Their skills can surely boost your digital marketing strategy to the next level.
Having a sales strategy team working in Google Ads helps you produce the keyword and content relevant to your ad to connect to the users genuinely. They can utilize Google Ads to develop remarketing lists, optimize ads for these target markets, and encourage them to convert. So, if you want to reach a wider audience, and set better campaign goals and business profile, don’t forget to consult with a sales strategy team!