Copywriting for PPC ads is a unique and specific skill that can make or break your campaign. It’s critical to have different ways to write copy that will grab attention, incite action, and produce leads. It can be a great way to improve your click-through rate and get more customers through your website or your physical store.
If you are a copywriter, you should know the fundamentals of creating persuasive content that resonates with your audience. You need to identify how to use words that make people buy your products or services. It is where AI has come into play.
Now, there are three AI copywriting tools that I want to share. Let us talk about their features and what software I use the most. At least, I want to give you the idea that they exist and can help you improve the performance of your ad campaigns!
Jasper AI Features
Recently, I have written a review about Jasper AI. If you haven’t read it yet, you can check it here. I have been using Jasper AI in creating compelling ad copy and creative content to encourage my target audience to take action. For me, it is effective because it uses advanced GPT-3 technology!
Here are recommended features to use when writing engaging and convincing ad messages.
- AIDA Framework
- PAS Framework
- Product Description
- Facebook Ad Headline
- Facebook Ad Primary Text
- Google Ads Headline
- Google Ads Description
Rytr Features
Rytr is a machine learning-based copywriting tool that can help you create ads that get more clicks. It uses artificial intelligence to generate words, sentences, and paragraphs for any subject or niche. You can provide the topic, keywords, or an article link, and Rytr will do the rest.
It also has certain features that you can take advantage such as:
- Copywriting Framework: AIDA
- Copywriting Framework: PAS
- Facebook, Twitter, LinkedIn Ads
- Google Search Ads
- Product Description
- Tagline & Headline
Peppertype AI Features
Peppertype AI is another AI-powered tool that uses natural language processing (NLP) technology. It means that it apprehends the way humans speak, and it can respond naturally. It makes it easy to use and get things done quickly and easily.
Some of the features may already be familiar because they are almost similar to the first two. But of course, Peppertype AI also has its unique ones.
- Website Headlines/Copy
- Brand/Product Descriptions
- Google Ads Copy
- E-commerce Product Descriptions
- Facebook Ad Copies
- Before-After-Bridge Copywriting
- Pain-Agitate-Solution Copywriting
- AIDA Copywriting
- Amazon Ad Headline
Improve Your PPC Campaigns Using AI Copywriting Tools
Copywriting skill is an essential part of any PPC campaign. The right words can help you attract more clicks and conversions, and improve your ROI. However, writing effective copy can be challenging, and it can be tough to keep up with the latest trends and changes. It is where AI copywriting software comes in.
These three copywriting software use artificial intelligence and machine learning to create high-quality copy for your PPC campaigns. It can learn your brand’s voice and tone, as well as the keywords and phrases that are most relevant to your business. It helps to ensure that your copy is highly relevant to your target audience and that it drives conversions.
It is designed to help you write better ads by analyzing your competitors’ ads and providing you with data-driven recommendations for improving your ads. An AI software can also help you create more targeted and relevant ads by understanding your target audience’s demographics and interests. By doing so, you can tailor your message to be more captivating and interactive.
Conclusion
Which AI should you use to write your ad copy? Jasper AI, Peppertype AI, or Rytr? Well, my personal choice is Jasper AI because it has more updated copywriting features. But I am not discrediting the help that Rytr and Peppertype AI can provide. If you have a budget for AI-based software, I would recommend Jasper AI. If you wanted a reliable yet free platform, then Rytr and Peppertype AI would be a great fit.
Do you want to know how to create an effective PPC campaign? Feel free to reach out! We will do our best to give you the answer to your inquiries.