Since its inception in 2012, Google Search Ads 360 has been a crucial player in the online advertising space. Offering businesses a one-stop advertising platform to manage all of their paid search campaigns, it has continued to grow and evolve with the changes in the digital marketing landscape.
Recently, Google announced that it was revamping Search Ads 360, making several changes to its user interface and core functionality. While some aspects of the platform remain the same, there are several key new features advertisers can use to make campaign management unchallenging.
So today, let us talk in-depth about the Search Ads 360 revamp. What are the changes and their benefits?
What is Google Search Ads 360?
Google Search Ads 360 is an enterprise-level paid search management platform that allows businesses to manage their search campaigns across all devices, including desktops, mobiles, and tablets. It also provides detailed reporting and analysis and the ability to make changes quickly and easily.
It is an excellent tool for businesses to maximize their ROI on pay-per-click advertising. It takes the headache of managing ad campaigns, from setting up to tracking the results. It helps advertisers like you manage your search and display campaigns to drive more traffic to your website and increase conversions.
Is It Really A Major Update?
Like many other marketers, you may also be curious if the modifications made are minimal or massive. Here, let me explain the critical updates briefly and then determine whether or not they are beneficial for you.
1. Improved User Interface
If you are familiar with the interface of Google Ads and Microsoft Advertising, this is good news for you! Google adjusted how the Search Ads 360 looks to bring a seamless yet familiar user experience. It helps advertisers streamline workflows and allocate budgets effectively.
It simplified the campaign creation process because you can save drafts and share them with others. Also, an updated dashboard that provides a more holistic view of campaign performance.
2. Patterned On A Tested Platform
Google changed and developed Search Ads 360 using the same technology that Google Ads uses. Why? Because it was already proven effective. So, it now supports Google Ads’ new features such as Performance Max and Discovery campaigns.
3. More Supported Search Engines
Part of the development of Search Ads 360 is the expansion of the search engines it supports. Aside from the major search engines, it now braces search engines like Yahoo! Japan, Yahoo! Gemini, and Baidu.
4. Enhanced Enterprise Features
The goal is to bring Search Ads 360 to the next level! The new elements like campaign management, automated rules and labels, inventory management, extension scheduling, and ad builder will help you implement changes and manage your marketing at scale.
There are more integrations between Search Ads 360 and other Google Marketing Platform, such as Google Analytics and Google Ads. It allows businesses to understand better how their ads perform across all advertising channels and make more informed decisions accordingly.
Benefits Offered By The New Search Ads 360
You may be wondering what benefits you can get from the new Search Ads 360. Let me simplify it. When you use SA 360, you can partake in the following:
- The ability to create, manage, and measure search ad campaigns on all devices, including laptops, desktops, smartphones, and tablets.
- Flexible budgeting and bid strategies so your business can control your spending and get the most out of your campaigns.
- Generate detailed custom reports that show how ads perform across different devices and locations.
- Develop a streamlined enterprise workflow that makes it easy to create, edit, and manage campaigns.
Takeaway
The revamped Google Search Ads 360 is totally a game-changer. The new interface is sleeker and more intuitive, and there are tons of new features. If you want to take your search advertising to the next level, you definitely need to check out the new Search Ads 360.
Digital Ads is open for any new Search Ads 360 and PPC advertising-related questions and inquiries. Contact us today, and we will do our best to help!