How we use ethical marketing

Businesses all over the world are doing everything in their reach to catch the attention of the customer so as to ensure sustainable growth. Organizations that are socially responsible care a lot about people, environment and the good of the society. This level of responsibility often informs how a business conducts itself and carries out its obligations.

Ethical marketing borrows from the same principles. The philosophy is grounded on ensuring honest, fair and responsible business practices. Ethical marketing emphasizes truthful expression in marketing communication. The policies construed on these lines will inform everything a company does, from product information to advertising and pricing and everything in-between.

Unethical marketing practices go deep and often have a net negative effect. The strategies are often characterized by misleading and often exploitative marketing strategies. The consequences of going through with deceptive marketing practices include: serious fines, loss of market, lawsuit, government intervention and even the closure of business.

Ethical marketers are always committed to ensuring truthful conversation regarding their products and services. The decisions made by ethical firms often take into consideration the needs of the customers. Companies need to be careful about unethical marketing practices because even a well-intentioned strategy could come off as unethical and ruin a reputation that has taken years to build. The most widespread unethical marketing practices include:

• Exploiting people’s emotions
• Using fear tactics
• Beating down the competition
• Sharing misleading information
• Plagiarizing the contents of others
• Overwhelming consumers with non-contractual spam emails, phone and advertisements

At Digital Ads we are committed to offering a high-performing service. This is the reason we always run open, fair, and honest advertisements to let our customers know what we genuinely offer. Most customers who have been served by the company are appreciative of the high quality of service, friendly staff, and warm office environment. Since the company’s greatest selling point is its impeccable service, we don’t use unfair or deceptive marketing strategies to score points or beat down the competition. Below are some of the loopholes used by insincere companies to entrench unfair or deceptive marketing practices:

• Product information – a company may be tempted to cover up defects in given consumer products by using deceptive and out-of-touch product information. The cover-up can cause serious harm to consumers and affect future sales once everything comes into the limelight.
  
  
• Promotion – as part of promotion, an unethical firm can choose to run a deceptive advertising and hold critical facts about the product from the consumer in order to boost sells. The advantage is often short-lived and can come at a very heavy price.
  
  
• Pricing – serious misconduct in pricing can occur when a company decides to advertise a product by purporting to lower the price while in actual fact that is not the case.
  
  
• Distribution – using the distribution network, a firm can decide to sell counterfeit products, thereby giving consumers a raw deal and exposing them to potential hazards.

Companies in New Zealand and the rest of the world are incorporating ethical strategies into their marketing processes as a response to consumer demands and increased regulation from the governments. The firms are also keen to avoid the consequences of ethical misconduct such as punitive penalties, lawsuits, product boycott and damage to company reputation. Ethically responsible companies know they are obligated to stand for what is right, just and fair.

To effectively implement ethical practices, companies need to show absolute commitment to the ethical cause. One of the most popular implementation strategies is aligning philanthropy with branding and marketing. The strategy can endear a firm closer to the people, boost sales and promote positive brand awareness. With good leadership and teamwork, ethical practices can help a company achieve key economic and legal goals as well as profitability.

Organizations looking to adopt or implement successful ethical marketing practices must first embrace change. This can be done by instilling ethics and social responsibility as part of the work ethics. Observing these strict guidelines will ensure ethical marketing practices become part of company’s code of ethics, training programs and legal responsibilities.

Digital Ads ethical marketing practices are in line with its endeavor to be the very best pay-per-click agency in New Zealand.